Digital services for fine jewellery brands

SEO for jewellery businesses - Boost your traffic organically and drive more sales

Whether you are an online jewellery business or a bricks and mortar retailer, online visibility of your goods and services are key to your success.

This practice is broadly known as Search Engine Optimisation (SEO), and should complement your other digital marketing endeavours such as social media marketing and paid advertising.

What is SEO?

Google seeks to serve the most relevant and popular content to its searchers based on a number of factors.

Broadly speaking, SEO is the act of optimising a website and its content to serve the needs of searchers looking for your content themes and keywords.

Position in the search engine results page for your chosen themes and keywords are a key measure of success for SEO.

Someone using google's search engine on a laptop

Two SEO quick wins for online jewellers

Product-related keywords

Help people find the products they are searching for, rather than shooting for very broad and competitive terms such as “womens jewellery”. Optimising for a term such as “handmade sapphire ring” instead may yield more quality leads as it is less competitive and is very useful to the customer who already has an understanding of what they might be looking to buy.

Images

High quality (but compressed) images for your inventory, with the file appropriately named, and alt tags added will help you to drive some traffic from the image search results, which are usually different results to the main search engine results page. Jewellery is a visual art and people will likely search for something that “looks right” rather than “sounds right”.

Who we serve

  • Jewellers at a physical location wishing to attract more visitors or commissions

  • Primarily online businesses wishing to boost sales or enquiries

  • Established bricks and mortar retail businesses looking to transform into a digital-first operation

  • New ventures looking to boost their visibility in a crowded and competitive space

Jeweller assessing colourless genstone in lab environment

What we do

  • A search and discover of your digital “infrastructure” to identify your strengths, weaknesses, and pain points. Designed to immediately identify the most impactful areas for improvement.

  • We will work both within your site and across the wider web to boost your presence in search engines without the use of paid advertising or promotions.

  • We look beyond your business into the world of your competitors to find a competitive edge for your brand or company.

  • We want to help you help yourselves so will train you to understand your market and think with an ultimate customer-first mindset using quality data and tools for business agility.